Yahoo directs half of Web's portal-generated traffic

Nearly half of all traffic driven from search engines to Web sites originates with Yahoo (YHOO), according to Internet traffic analysis company WebSideStory. Yahoo generates more than twice as much traffic to Web sites as the nearest competitor, Excite (XCIT), the firm reported. Working with data supplied by Web sites using the firm's Web traffic analysis tools, WebSideStory estimated that, of the traffic directed by search engines, Yahoo accounted for 46 percent, Excite 22 percent, AltaVista 10 percent and HotBot 3 percent.


Net banner ads failing.

Online banner ad click-throughs are tanking, according to a new study, but the online advertising industry is still seen as alive and well, reports CBS.MarketWatch.com's Steve Gelsi. An average of 0.15 percent of Web surfers click onto a typical banner ad, down from a one-time high of 1 to 2 percent. The dwindling number shows fewer folks taking the commercial bait as the ad medium's novelty wears off. Tim Meadows, a Nielsen marketing exec, however, said the relatively meager click-through rates don't mean that advertising is doomed on the Web.

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